ARTIFACTORY has participated the intensive training seminar on the 29th and 30th of September 2017 at the Kunsthistorisches Museum in Vienna, Austria. The training was offered by the CREATIVE EUROPE Project HEARME. 

The project is driven by the vision and urging query at the same time how can museums and galleries reach young audiences, and make them gain insights and develop empathy: To change the museum’s way of working, means to disturb their business as usual, and have them interact with their audiences – making especially the young visitors part of the experience across their collections. To do this HEARME has trained the trainers to speak daringly and focus on emerging global topics. By deliberately choosing works of migrants in national galleries and museums HEARME has demonstrated that migrations are not a new phenomenon: some migrants from previous centuries were artists whose works became national treasures. HEARME has also demonstrated that art works migrate from an author to an owner and to a museum, and from there between museums, audiences and collectors. 

The link offers an sampling of the onsite experience in a video format. The Project HEARME understands culture as the driving power to expose what is happening around us and nourish critical thinking by supporting social values and rights. 

 The Project HEARME was designed under the viewpoint that only deep experienced culture can bring to life artworks, reveal their inherent values and provoke the dynamic interactivity of the contents and topics connecting, in our case, to the present situation with migrations and migrants. 

To Initiate dialogue and augment cultural capital a series of composite methodologies like Design Thinking, Lego Serious Play and Gamiification to name but a few examples have been applied across across 654 workshops conducted at the Gallery of Matica Srpska n Servia, the National Gallery of Slovenia, and the Kunsthistorisches Museum in Vienna, Austria. 

The Workshops have involved 4 Project partners, 20 Museum educators, 125 Schools, 7000 Youth, 700 Teachers, 150 University students, 100 Experts and specialists aiming to build deeper relationships between youth and partner museums; develop skills of museum educators for open concepts and programmes based on audience participation and involvement, most particularly the youth, considering their expectations, wishes, and needs; and to incorporate advanced methodologies into museum training and educational programmes towards the inclusion and participation of the audience. 

 In all the HEARME Project has created the enabling environment to let strong emotions emerge by actively engaging young audiences with societal values and create a virtual collection of their reflections about the world around them and enable them to change their viewpoint. 

Feel free to download the HEARME MUSEUM Manual 

The training experiences gained with the HearMe Project has aroused interest in the heritage sector EU-wide. New training opportunities are open for all interested parties: please click here to find out more. 

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