HERIPRENEURSHIP establishes long lasting partnerships in GR/RO/BG/MD/GE/TR to upgrade heritage based offers for new investment opportunities in tourism and the Cultural and Creative Industries (CCI) in the Black Sea Basin (BSB). It fosters tourism entrepreneurship exploiting the rising powers of the CCI to communicate to the connected consumer market the Black Sea heritage narrative. Challenges, the tourism sector faces in the Black Sea with existing services, are matched with new skills for new jobs by addressing the new world order of Audiovisual Media Services (EU AVMSD/2016). 60 small and micro enterprises in tourism and the Cultural and Creative Industries are mentored that they grow in the regional/national/international context and enhance their competitiveness through the rise of 180 skilled workers.
HERIPRENEURSHIP is challenging the traditional tourism generation with a new tourism heritage mobility and consumption pattern is globally launched: the UNESCO EXPERIENTIAL HERITAGE CORRIDOR is a unique multimodal tourism product-service set with 60 selling points in the BSB that incorporates heritage education into the leisure time (COUNCIL OF EUROPE). The innovation is guiding professionals to further develop exceptional experiences at heritage places and connect offers to global markets transforming the product-buyer into a product-seller.
- Contracting Authority: ENI CBC BLACK SEA COOPERATION PROGRAMME 2014-2020
- Project Budget: 1.335.626.91 EUR
- Duration: 30 Months
- Lead Partner: DEVELOPMENT AGENCY OF KAVALA, GREECE
- Project Designer: Dorothea Papathanasiou-Zuhrt
- Approved on the 30th of January 2018